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Spotlight

The Best GenAI Use Cases for 2024 and Beyond

News & Insights

Artificial Intelligence

La CDP de demain : Quel impact pour l’IA ?

Customer Experience

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

Artificial Intelligence

Open-source MMM: transitional tool or permanent solution?

Media Consulting

Do you need an open-source MMM?

Media Consulting

How open-source MMM frameworks democratize MMM usage

Media Consulting

La CDP de demain : la tendance composable

Comment instaurer une culture data au sein d’une association ?

Data Transformation

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

Carbon Footprint

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

Media Consulting

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

Monthly Brandtech Blend - September 2023

News & Insights Press Review

Monthly Brandtech Blend - September 2023

31/8/2023

l

5 mins

Margaux Montagner

Fad or Forever: Is Gen AI here to stay?

Cloud Services Generative AI

Fad or Forever: Is Gen AI here to stay?

30/8/2023

l

8 mins

Dustin Stewart

The Potential of Generative AI for Accelerated Business Transformation

Cloud Services Generative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

l

6 mins

Margaux Montagner

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

News & Insights MMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

l

7 mins

fifty-five

Monthly Brandtech Blend – July 2023

News & Insights Press Review

Monthly Brandtech Blend – July 2023

4/7/2023

l

5 mins

Yasmine Toussaint

Monthly Brandtech Blend - June 2023

News & Insights Press Review

Monthly Brandtech Blend - June 2023

5/6/2023

l

5 mins

Yasmine Toussaint

Monthly Brandtech Blend - May 2023

News & Insights Press Review

Monthly Brandtech Blend - May 2023

11/5/2023

l

5 mins

Yasmine Toussaint

Monthly Brandtech Blend - April 2023

News & Insights Press Review

Monthly Brandtech Blend - April 2023

5/4/2023

l

5 mins

fifty-five

‘Chatbot, not oracle’ - what happened when we tried replacing our consultants with ChatGPT

Cloud Services Generative AI

‘Chatbot, not oracle’ - what happened when we tried replacing our consultants with ChatGPT

14/3/2023

l

5 mins

Sam Burr

Les actualités brandtech du mois – novembre 2023

News & Insights Press Review

Les actualités brandtech du mois – novembre 2023

3/11/2023

l

3 mins

Lamiaa Farhat

Les actualités brandtech du mois - octobre 2023

News & Insights Press Review

Les actualités brandtech du mois - octobre 2023

3/10/2023

l

5 mins

Lamiaa Farhat

L’intelligence artificielle générative est-elle là pour durer ?

Cloud Services Generative AI

L’intelligence artificielle générative est-elle là pour durer ?

3/10/2023

l

7 mins

Dustin Stewart

Les actualités brandtech du mois - septembre 2023

News & Insights Press Review

Les actualités brandtech du mois - septembre 2023

5/9/2023

l

5 mins

Lamiaa Farhat

Comment utiliser la data pour parfaire votre expérience client et améliorer votre fidélisation

Customer Experience CRM

Comment utiliser la data pour parfaire votre expérience client et améliorer votre fidélisation

30/8/2023

l

7 mins

fifty-five

De 0 à ChatGPT – Partie 4

Cloud Services Generative AI

De 0 à ChatGPT – Partie 4

31/7/2023

l

5 mins

Romain Warlop

De 0 à ChatGPT - Partie 3

Cloud Services Generative AI

De 0 à ChatGPT - Partie 3

21/7/2023

l

6 mins

Romain Warlop

De 0 à ChatGPT – Partie 2

Cloud Services Generative AI

De 0 à ChatGPT – Partie 2

10/7/2023

l

6 mins

Romain Warlop

Les actualités brandtech du mois - juillet 2023

News & Insights Press Review

Les actualités brandtech du mois - juillet 2023

4/7/2023

l

5 mins

Lamiaa Farhat

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

l

6 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

l

7 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

l

5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

l

4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

l

5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

l

5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

l

4 mins

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

l

5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

l

5 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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