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Media Consulting

Open-source MMM: transitional tool or permanent solution?
Media ConsultingMMM

Open-source MMM: transitional tool or permanent solution?

03 min
fifty-five
Do you need an open-source MMM?
Media ConsultingMMM

Do you need an open-source MMM?

03 min
fifty-five
How open-source MMM frameworks democratize MMM usage
Media ConsultingMMM

How open-source MMM frameworks democratize MMM usage

04 min
fifty-five
Why advertisers must rethink their digital marketing strategy now more than ever
Media ConsultingMedia Campaign

Why advertisers must rethink their digital marketing strategy now more than ever

02 min
Matthieu Gilli
Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?
Media ConsultingMedia Campaign

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

04 min
Matthieu Gilli
Comment AMC, la data clean room d’Amazon, permet aux annonceurs de développer de nouvelles activations ?
Media Consulting

Comment AMC, la data clean room d’Amazon, permet aux annonceurs de développer de nouvelles activations ?

5
Benoît Sétif
穿越数据的迷宫： 亚太地区市场营销效果的5大挑战
Media ConsultingMMM

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

5 mins
fifty-five
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
Media ConsultingMMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

5 mins
fifty-five
Granularity: a key to measure and optimize marketing effectiveness?
Media ConsultingMMM

Granularity: a key to measure and optimize marketing effectiveness?

8 mins
Mathieu Lepoutre
Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?
Media ConsultingMMM

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

8 mins
Mathieu Lepoutre
Table Ronde : Échange retailers autour de la révolution GenAI
Media ConsultingRetail media

Table Ronde : Échange retailers autour de la révolution GenAI

5 mins
fifty-five
无cookie和后隐私时代，Google广告应该怎么投？【U Talk】
Media ConsultingMedia Campaign

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
fifty-five
谷歌广告效果差，这些落地页优化要点你做对了吗？
Media ConsultingMedia Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
fifty-five
Creative Analytics: Fueling Imagination with Insights
Media ConsultingStrategy

Creative Analytics: Fueling Imagination with Insights

7 mins
Margaux Montagner
Comment optimiser une campagne digitale grâce à la créa ?
Media ConsultingMedia Campaign

Comment optimiser une campagne digitale grâce à la créa ?

5 mins
Caroline Simeoni
隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案
Media ConsultingPrivacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

5 mins
Romain Warlop
Automation of Google Ads campaigns: can advertisers retain control?
Media ConsultingMedia Campaign

Automation of Google Ads campaigns: can advertisers retain control?

8 mins
Eve-Marine Medioni
Automatisation des campagnes Google Ads : les annonceurs peuvent-ils encore garder le contrôle ?
Media ConsultingMedia Campaign

Automatisation des campagnes Google Ads : les annonceurs peuvent-ils encore garder le contrôle ?

7 mins
Eve-Marine Medioni

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