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Media Consulting

Le Digital Twin Model (DTM) : la solution de Marketing Mix Modeling nouvelle génération de fifty-five
Media ConsultingMMM

Le Digital Twin Model (DTM) : la solution de Marketing Mix Modeling nouvelle génération de fifty-five

3 mn
Margaux Montagner
The Digital Twin Model (DTM): fifty-five’s Next-Generation Marketing Mix Modeling Solution
Media ConsultingMMM

The Digital Twin Model (DTM): fifty-five’s Next-Generation Marketing Mix Modeling Solution

3mn
Margaux Montagner
How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions
Media ConsultingStrategy

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

02 min
Elias Mourdi
Quand l’IA agentique réinvente le MMM
Media ConsultingMMM

Quand l’IA agentique réinvente le MMM

03
fifty-five
How Meridian enables enlightened decision-making in marketing strategy
Media ConsultingStrategy

How Meridian enables enlightened decision-making in marketing strategy

06 min
Elias Mourdi
Does Meridian Favor Google?
Media ConsultingMMM

Does Meridian Favor Google?

3 minutes
Mathieu Lepoutre
The Crucial Role of Exploratory Data Analysis in MMM
Media ConsultingMMM

The Crucial Role of Exploratory Data Analysis in MMM

03 min
Mathieu Lepoutre
The Changing Face of Attribution in Digital Marketing
Media ConsultingWeb analytics

The Changing Face of Attribution in Digital Marketing

5 minutes
Julian Litvak
Comment optimiser la mesure publicitaire post-DMA ?
Media ConsultingMedia Campaign

Comment optimiser la mesure publicitaire post-DMA ?

04 min
Déborah Caruge
Open-source MMM: transitional tool or permanent solution?
Media ConsultingMMM

Open-source MMM: transitional tool or permanent solution?

03 min
fifty-five
Do you need an open-source MMM?
Media ConsultingMMM

Do you need an open-source MMM?

03 min
fifty-five
How open-source MMM frameworks democratize MMM usage
Media ConsultingMMM

How open-source MMM frameworks democratize MMM usage

04 min
fifty-five
Why advertisers must rethink their digital marketing strategy now more than ever
Media ConsultingMedia Campaign

Why advertisers must rethink their digital marketing strategy now more than ever

02 min
Matthieu Gilli
Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?
Media ConsultingMedia Campaign

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

04 min
Matthieu Gilli
Comment AMC, la data clean room d’Amazon, permet aux annonceurs de développer de nouvelles activations ?
Media Consulting

Comment AMC, la data clean room d’Amazon, permet aux annonceurs de développer de nouvelles activations ?

5
Benoît Sétif
穿越数据的迷宫： 亚太地区市场营销效果的5大挑战
Media ConsultingMMM

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

5 mins
fifty-five
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
Media ConsultingMMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

5 mins
fifty-five
Granularity: a key to measure and optimize marketing effectiveness?
Media ConsultingMMM

Granularity: a key to measure and optimize marketing effectiveness?

8 mins
Mathieu Lepoutre
Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?
Media ConsultingMMM

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

8 mins
Mathieu Lepoutre
Évolution de la GenIA dans le retail et retours d’expérience
Media ConsultingRetail media

Évolution de la GenIA dans le retail et retours d’expérience

5 mins
fifty-five
无cookie和后隐私时代，Google广告应该怎么投？【U Talk】
Media ConsultingMedia Campaign

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
fifty-five
谷歌广告效果差，这些落地页优化要点你做对了吗？
Media ConsultingMedia Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
fifty-five
Creative Analytics: Fueling Imagination with Insights
Media ConsultingStrategy

Creative Analytics: Fueling Imagination with Insights

7 mins
Margaux Montagner
Comment optimiser une campagne digitale grâce à la créa ?
Media ConsultingMedia Campaign

Comment optimiser une campagne digitale grâce à la créa ?

5 mins
Caroline Simeoni
隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案
Media ConsultingPrivacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

5 mins
Romain Warlop
Automation of Google Ads campaigns: can advertisers retain control?
Media ConsultingMedia Campaign

Automation of Google Ads campaigns: can advertisers retain control?

8 mins
Eve-Marine Medioni
Automatisation des campagnes Google Ads : les annonceurs peuvent-ils encore garder le contrôle ?
Media ConsultingMedia Campaign

Automatisation des campagnes Google Ads : les annonceurs peuvent-ils encore garder le contrôle ?

7 mins
Eve-Marine Medioni

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