Services

Discover our world class martech & data capabilities

Our mission is to guide organizations through the profound changes brought about by the rise of the internet, big data, and artificial intelligence. We help brands leverage data to improve marketing, media, and customer experience through a combination of specialized consultancy and technology services.

Strategy

Redefine a future-proof vision of your business

Data strategy

Define a vision of how your organization could leverage its data assets and AI technologies to support its business objectives, such as improving efficiency, increasing revenue, and enhancing customer experience.

Organization & skills

Set up the right organization to tackle tomorrow’s challenges, assessing how to efficiently share responsibilities and ensure accountability, with a strong focus on empowerment through first-class training.

Digital Due diligence

Support private equity firms and corporate M&A teams investment strategies by providing key insights on a company's digital health and growth potential. Conduct digital due diligences either with access to company management and data, or via a pure outside-in approach.

SUSTAINABILITY

Build a Carbon Analytics strategy: from measurement to mitigation plan definition, from digital to overall activities.
To discover how fifty-five can help you monitor and reduce your environmental impact, get in touch with us and find our resources in our dedicated page.

Cloud services

Implement cloud technologies and AI to automate your operations and take data-driven decisions

DATA PRODUCT

Unlock the full potential of your data with custom-built in-house data products that deliver predictive analyses, personalized customer journeys, industrialized customer journeys, industrialized tests & experiments, enhanced product feeds and so much more... Or choose from market-leading solutions, such asa CRM, CDP, CMP integration, to deliver value to your business teams.

DATA PLATFORM

Empower your business with a future-proof data platform that delivers 360° visibility and enables smarter decisions and efficient activation.

DATA GOVERNANCE

Take control of your data with a governance that enforces consistency, quality, acessibility, and compliance across your entire organization.


Want to find out more about our offers? Visit our dedicated pages on:
- Cloud Offer
- Generative AI
- Data Science


Discover more of our work around cloud with GCP.

Media consulting

Measure the success of your campaigns and develop winning media strategies

MEDIA STRATEGY & MIX MODELING

Define winning media strategy, design  and own a comprehensive marketing budget allocation solution that fits your needs. From tactical solutions to in housed marketing mix models.

PERFORMANCE MEASUREMENT

Benefit from an accurate measurement of the impact of your media campaigns, including in an omnichannel or web-to-store environments.

MEDIA OPERATION

Get the control back on your media operations. Improve the efficiency of your advertising campaigns with nimble audience management and flawless execution.

Customer experience

Map, improve and automate your customers’ omnichannel experience

Privacy safe analytics

Design and implement robust measurement frameworks that respect regulations and customers' preferences while ensuring reliable, granular insights.

Conversion rate optimization

Implement continuous testing, optimization and personalization to identify and implement changes that will improve customer experience and increase the effectiveness of your marketing efforts.

Customer data platform

Build a single source of truth for customer data that can be leveraged across channels and business functions.

the academy by 55

Need to train your teams?
Don’t look any further!

Thanks to our experts, we empower your teams with top-level immersive digital & data training. Our training courses are personalized according to your needs so your teams can manage end-to-end data projects from inception to implementation.

Join the Academy