fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies. Our team has mastered a rare combination of consultancy, technical skills, and marketing expertise to offer high value, data-based services to our clients. Headquartered in Paris, with deep European roots, we operate across 3 time zones from our 10 offices located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York.
fifty-five is made up of over 300 digital experts, including digital consultants, tracking and media specialists, engineers, and data scientists, all working in close collaboration to provide senior-level marketing consultancy and technical support to brands, in every type of industry, all around the world.
Before entering the digital era we know today, did you know that 55% of customers entering a store would leave having purchased something? That’s substantially more than what we see today on e-commerce websites. The gap between brick-and-mortar and e-commerce success is exactly why we called ourselves fifty-five - all because of that key data point consistently observed across brands. Our mission is to help brands use digital assets to close this gap because digital is not in competition with brick-and-mortar boutiques. Rather, the magic happens when you leverage data to create synergies between the online & offline worlds to help your business grow.
We are a proud member of The Brandtech Group, which helps brands do their marketing better, faster and cheaper using the latest technology.
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We believe data is an asset that you should have full ownership of, to be distributed across your organization and put into action in a transparent, actionable way.
We believe that you should understand and control how data and technology (adtech and martech) are used to deliver personalized brand experiences.
We believe that a brand’s ability to innovate is critical for them to excel in today’s multi-channel, connected world. And we believe innovation relies on 3 bedrocks: data, technology and creativity.
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