Cookies or trackers are small files that record the visit and activity of individuals on connected sites or applications. They are generally associated with a terminal or browsing software and allow the publishers of sites and applications to collect quantitative and qualitative information on the use of their products. This activity, called "tracking", is the basis for the continuous improvement of products and services offered on the Internet: functionalities, ergonomics, personalization, etc.
Tracking occurs when consulting a website, reading an e-mail, installing or using software or a mobile application, regardless of the type of terminal used (i.e. a computer, a smartphone, a digital reader or a video game console connected to the Internet)
The term "cookie" thus covers by extension (non-exhaustive list) :
● HTTP & "flash" cookies;
● the result of the fingerprint calculation in the case of fingerprinting
(calculation of a unique identifier of the machine based on elements of
its configuration for tracing purposes);
● invisible pixels or "web bugs";
● any other identifier generated by software or an operating system.
Why do we use cookies?
We (FIFTY-FIVE) may use cookies for the following purposes:
1. Technical cookies: these cookies guarantee the proper functioning of the site and allow its optimization.
2. Statistical cookies: these cookies allow anonymous and aggregated monitoring of the browsing habits of Internet users.
Partners: Google Analytics
3. Advertising cookies: These cookies are used to refine the accuracy of our ad targeting on partner sites, and to measure the performance of our ads.
Partners: Facebook Ads, Linkedin Ads, Search Ads, Youtube
How long are cookies kept?
The lifetime of the cookies on our sites is 13 months. Once this period has expired, consent will be requested again before a new cookie is deposited.
How can you control which cookies are installed on your terminals?
● Website cookie settings
The settings are available in the information and settings banner that appears on your first visit. You can then modify your choices at any time while browsing the site in the bottom right-hand corner, in the "Cookies" tab.
● Internet browser cookie settings
You can configure the acceptance of cookies in your browser uniformly for all sites systematically, or according to the sender.
You can also configure your browser so that you are offered the option of accepting or refusing cookies from time to time, before a cookie is placed on your terminal.
How do you exercise your choices, depending on the browser you use?
Each browser has a different configuration for managing cookies and your choices. This is described in the help menu of your browser, which will tell you how to change your cookie preferences.
● For Internet Explorer™
● For Safari™
● For Chrome™
● For Firefox™
● For Opera™, etc.
More information on cookies?
If you would like more information about cookies, you can consult the dedicated section of the CNIL website.
You can also address your requests to our Data Protection Officer: dpo@fifty-five.com
In the event of any difficulty in connection with the management of your personal data, you have the right to lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (CNIL).
fifty-five privacy policy
Respect for the privacy of individuals is an important concern of FIFTY-FIVE. We undertake to comply with the provisions of Law No. 78-17 of 6 January 1978, as amended, relating to information technology, files and freedoms, as well as those of Regulation 679/2016 of 27 April 2016 on data protection .
This Privacy Policy is intended to exclusively manage the processing of data collected directly by the following websites (and their sub-domains): www.fifty-five.com, www.fifty-five.fr, www.fifty-five.co.uk, www.fifty-five.hk, www.fifty-five.us.
It also applies to data that FIFTY-FIVE collects on social networks from its European locations.
The processing of personal data on behalf of legal entity clients is the subject of agreements directly concluded with them and is not covered by this Privacy Policy.
What is the status of fifty-five?
FIFTY-FIVE is responsible for processing the data collected via its website, blog, forms or pages dedicated to it on social networks.
The contact details of FIFTY-FIVE are: 55 SAS, 5 rue d'Athènes, 75009 Paris
- Telephone: +33 1 76 21 91 37
Who is the Data Protection Officer?
FIFTY-FIVE has appointed a Data Protection Officer.
You can reach him/her at the following address: DPO@fifty-five.com.
What is personal data?
In accordance with Article 4, 1° of Regulation 679/2016 of 27 April 2016 on data protection, personal data is defined as any information relating to an identified or identifiable natural person, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, an online identifier, or to one or more factors specific to his or her physical, physiological, genetic, mental, economic, cultural or social identity.
We (FIFTY-FIVE) may collect personal data from you, or receive data from you, via our websites, blogs, forms or FIFTY-FIVE pages on social networks. This data can be: your name, first name, email, telephone, as well as your company's contact details or a free comment area.
You provide this personal data directly to FIFTY-FIVE, for example when you make a contact request via the website form. In other cases, we collect data through the use of cookies to understand how you use our websites. The cookie policy is described in a separate document from this Privacy Policy.
When we collect data, we identify with an asterisk those data that are essential to process your request. These are generally the last name, first name and email address. Therefore, not recording the fields marked with an asterisk will make it impossible for us to reply to you.
What are the purposes of the processing and/or use of your personal data?
We collect data for the following purposes:
Processing based on your consent:
● Responding to your contact requests
● Carry out commercial prospecting operations
● Organizing events
Processing carried out on the basis of the legitimate interest pursued by
FIFTY-FIVE:
● Carry out statistical analysis
Who will receive your personal data?
FIFTY-FIVE collects data for its marketing and customer relationship management services and will only be used for this purpose.
We only share your personal data with the following third parties:
● The host of our websites (the website dedicated to the activity in France is hosted in France)
● Marketing service providers to develop and manage our websites, our contact forms or to carry out our advertising campaigns (e.g. emailing).
We only share your personal data with other third parties if we are obliged to do so by virtue of our legal obligations or if requested by public authorities
(e.g. judicial authorities).
We do not share your data with our partners without your consent.
How long do we keep the data?
In accordance with Article 5, e. of Regulation 2016/679 of 27 April 2016, the personal data collected shall be kept, by FIFTY-FIVE, in a form that allows the identification of the data subjects for no longer than is necessary for the purposes for which they are processed.
The data in the prospecting database (including the sending of newsletters) are kept for a maximum of 3 years from the last contact.
The data in the customer database is kept for 3 years after the end of the contractual relationship.
The data required to comply with a legal obligation is stored in accordance with the provisions in force (in particular, but not exclusively, those provided for in the Commercial Code, the Civil Code and the Consumer Code).
Do we transfer data outside the European Union?
We carry out our processing within the European Union and do not transmit our data to recipients located outside the European Union, except possibly within our offices in these countries in the event that the processing would require it (for example: response to a request for contact by an expert based in China). In any case, this processing will benefit from the guarantees described below (contractual clauses of the European Commission).
However, some of the technical service providers who receive your personal data may be located outside the European Economic Area, such as the United States (Google services). For Google services, data protection measures are in place (through the European Commission's standard contractual clauses) and can be consulted here.
As a result, your personal data may be processed in countries that are not recognized as providing an adequate level of protection for personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data.
FIFTY-FIVE requires the same level of protection for your data as is required by any applicable European laws and regulations and ensures that its service providers are either bound by the European Commission's standard clauses or are bound by BCRs (binding corporate rules) within their international group and have been duly authorized by a data protection supervisory authority established within the EU.
What are your rights?
Any individual who is the subject of personal data processing has the right to exercise his or her rights of access, rectification, erasure, opposition, limitation to the processing of his or her data, in accordance with Articles 15 et seq. Of Regulation 2016/679 of 27 April 2016, withdrawal of consent if the processing is based on this basis, as well as a right to define post-mortem directives in accordance with Article 40-1 of the amended Law No. 78-17 of 6 January 1978 relating to information technology, files and freedoms. The individual may also exercise a right to the portability of his or her personal data.
These rights can be exercised directly with FIFTY-FIVE. In accordance with the regulations in force, your request must be signed and accompanied by a photocopy of an identity document bearing your signature and specify the address to which the reply should be sent.
You also have the right to appeal to your supervisory authority.
You can contact FIFTY-FIVE in writing at the following address
55 SAS, 5 Rue d'Athènes, 75009 Paris
or by email to: contact [at] fifty-five [dot] com
This section supplements our Policy with additional information for California residents about our information collection and use practices as required by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”). In this section, the terms “personal information” and “sensitive personal information” have the meaning set forth in the CCPA.
If you are a California resident and would like to request the exercise of your rights under the CCPA, email us at dpo@fifty-five.com
The following chart provides information about our practices in the 12 months leading up to the effective date of this Policy in relation to the categories of personal information that we collected from California residents generally– including the categories of sensitive personal information (precise location information and health information) – the purposes for which we use the information, and the categories of third parties to whom we disclose the information for business purposes.
Sale and Sharing of Personal Information.
If you consent to do so, we may activate third-party targeted advertising, so that we can provide you with more relevant and tailored ads regarding our services, and use related analytics partners to assist us in analyzing the effectiveness of our online ads (more details on the technicalities is provided here https://www.fifty-five.com/legal/cookies-policy). The disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information under the CCPA, or, the “sharing” of your personal information for purposes of “cross-context behavioral advertising.”
The following chart lists the categories of personal information we have sold or shared over the last 12 months and the categories of third parties to which we have sold or shared:
If you would like to opt out of our online disclosure such as through cookie and pixel technology of your personal information for purposes that could be considered “sales” for those third parties' own commercial purposes, or “sharing” for purposes of targeted advertising, please use the "Do Not Sell or Share My Personal Information" link in our website footer and follow the instructions provided. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorisation.
Please note that if you have a legally-recognised browser-based opt out preference signal turned on via your device browser, we recognise such preference in accordance with applicable law.
“Shine the Light” Disclosure. You can exercise your rights under the California “Shine the Light” law – which gives you the right to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their own direct marketing purposes – by emailing us at dpo@fifty-five.com
Legal information
This legal notice applies exclusively to the version of the sites located at the following address (and associated sub-domains): www.fifty-five.com, www.fifty-five.fr, www.fifty-five.co.uk, www.fifty-five.hk, www.fifty-five.us.
Article 1 - Identification of the publisher
● 55 SAS - RCS Paris : 518 864 848 - VAT N° : FR 54518864848
● Head office: 5 rue d'Athènes, 75 009 Paris - phone: +33 1 76 21 91 37
● Email: contact [at] fifty-five [dot] com
● Share capital: €23,104
● Director of publication: Sarah Coutin
● Hosting: OVH SAS, 2 rue Kellermann, 59100 Roubaix - phone: +33 9 72 37 97 74
● Concept & design: 55 SAS
● Development: Studio Elias
Article 2 - Access to the site
Access to and use of the site is strictly for professional use. You undertake not to use this site and the information or data contained therein for commercial, political or advertising purposes or for any form of commercial solicitation, in particular the sending of unsolicited e-mails.
Article 3 - Content of the site
All trademarks, photographs, texts, comments, illustrations, animated or non-animated images, video sequences, sounds, as well as all computer applications that may be used to operate this site, and more generally all elements reproduced or used on the site, are protected by the laws in force with respect to intellectual property.
They are the full and complete property of FIFTY-FIVE (the publisher) or of our partners. Any reproduction, representation, use or adaptation, in any form whatsoever, of all or part of these elements, including computer applications, without our prior written consent, is strictly prohibited. The fact that no proceedings are initiated as soon as the user becomes aware of such unauthorized use does not imply acceptance of the said use and waiver of legal action.
Article 4: Management of the site
For the good management of the site, FIFTY-FIVE may at any time :
● suspend, interrupt or limit access to all or part of the site, or restrict access to the site, or to certain parts of the site, to a specific category of Internet user;
● delete any information that may disrupt the operation of the site or contravene national or international laws or the rules of Netiquette;
● suspend the site in order to make updates
Article 5 - Responsibilities
FIFTY-FIVE cannot be held responsible for any failure, breakdown, difficulty or interruption in operation, preventing access to the site or to any of its functions.
The equipment you use to connect to the site is your sole responsibility. You must take all appropriate measures to protect your equipment and your own data, in particular from virus attacks via the Internet. You are also solely responsible for the sites and data you consult.
Article 6 - Hyperlinks
You may set up hyperlinks to all or part of the site, provided that the sites to which these links are made do not contain any discriminatory, hateful or defamatory statements. However, we remain free to refuse this authorization, without having to justify our decision in any way whatsoever. In this case, any link must be removed upon our request.
Any information accessible via a link to other sites is not under the control of
FIFTY-FIVE, which declines all responsibility for their content.
Article 7 - Product photographs and illustrations
The photographs or representations of products accompanying their description are not contractual and do not bind FIFTY-FIVE.
Photo credits & illustrations: Mats Carduner, Juliette Lugnié, 55 SAS & Unsplash
Article 8 - Applicable law
The present conditions of use of the site, whatever their version (French or foreign) are governed by French law and are subject to the jurisdiction of the courts of Paris, subject to a specific attribution of jurisdiction arising from a particular legal or regulatory text, or from a rule of local public order.
Last update: 9th July 2024
