Glossary
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1st party data
Privacy
2nd party data
Privacy
3rd party data
Privacy
5G
A/B Test
A/B Testing
Web analytics
AAID (Android Advertising ID)
AAID (Android Advertising ID)
Privacy
AAP (Amazon Advertising Platform)
AdTech
AMG (Amazon Media Group)
API (Application Programming Interface)
API (Application Programming Interface)
API (Application Programming Interface)
AR (Augmented Reality)
AR (Augmented Reality)
AR (Augmented Reality)
AR (Augmented Reality)
ARPU (Average Revenue Per User)
ARPU (Average Revenue Per User)
ASO (App Store Optimization)
ASO (App Store Optimization)
AWS (Amazon Web Services)
Ad blocker
Ad blocker
AdTech
Ad exchange
Ad exchange
Ad fraud
Ad server
Ad server
Ad verification
Ad verification
AdWords
AdWords
Ads.txt
Ads.txt
Adtech
Advanced matching
Advertising ID
Advertising ID
Affiliate marketing
Affiliation
Aggregated Events Measurement
Agile Methodology
Algorithm
Algorithme
Anonymisation
Application hybride
Application native
Apprentissage Non-Supervisé
Apprentissage Supervisé
Apprentissage par transfert
Artificial Intelligence
Assistant vocal
Attribution
Attribution
Axel
Privacy
B2B (Business to Business)
B2B (Business to Business)
B2B (Business to Business)
B2C (Business to Consumer)
B2C (Business to Consumer)
B2C (Business to Consumer)
BAT (Baidu, Alibaba, Tencent)
BAT (Baidu, Alibaba, Tencent)
BAT (Baidu, Alibaba, Tencent)
Backlink
Backlink
Banner
Bannière
Beacon
Behavioural targeting
Big data
BigQuery
Bitcoin
Bitcoin
Blackbox
Blackbox
Blockchain
Blockchain
Bot
Bot
Bounce
Brand safety
Brandtech
Brick and Mortar
Brick and Mortar
C4M (Cloud 4 Marketing)
C4M (Cloud For Marketing)
Big Data
CAPI (Meta Conversion API)
CCPA (California Consumer Privacy Act)
CCPA (California Consumer Privacy Act)
CDO (Chief Digital/Data Officer)
CDO (Chief Digital/Data Officer)
CDP (Customer Data Platform)
CDP (Customer Data Platform)
CMO (Chief Marketing Officer)
CMO (Chief Marketing Officer)
CMO (Chief Marketing Officer)
CMP (Consent Management Platform)
CMP (Consent Management Platform)
Data Clean Room
A data clean room is a “safe space” where insights gleaned from a specific walled garden (like Google, Facebook or Amazon) is commingled with first-party data from advertisers for measurement and attribution.The idea is to give advertisers more visibility on the effectiveness and attribution of adding channels, but also on their media spending.Data clean rooms aren’t new. Google, Amazon and Facebook have been offering this solution for some time, however logistical and political barriers make them difficult to adopt.
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