Glossary
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1st party data
Privacy
2nd party data
Privacy
3rd party data
Privacy
5G
AAID (Android Advertising ID)
AAID (Android Advertising ID)
Privacy
AAP (Amazon Advertising Platform)
AdTech
A/B Test
A/B Testing
Web analytics
Ad blocker
Ad blocker
AdTech
Ad exchange
Ad exchange
Ad fraud
Ad server
Ad server
Ads.txt
Ads.txt
Adtech
Advanced matching
Ad verification
Ad verification
Advertising ID
Advertising ID
AdWords
AdWords
Affiliate marketing
Affiliation
Aggregated Events Measurement
Agile Methodology
Algorithm
Algorithme
AMG (Amazon Media Group)
Anonymisation
API (Application Programming Interface)
API (Application Programming Interface)
API (Application Programming Interface)
Application hybride
Application native
Apprentissage Non-Supervisé
Apprentissage par transfert
Apprentissage Supervisé
AR (Augmented Reality)
AR (Augmented Reality)
AR (Augmented Reality)
AR (Augmented Reality)
ARPU (Average Revenue Per User)
ARPU (Average Revenue Per User)
Artificial Intelligence
ASO (App Store Optimization)
ASO (App Store Optimization)
Assistant vocal
Attribution
Attribution
AWS (Amazon Web Services)
Axel
Privacy
B2B (Business to Business)
B2B (Business to Business)
B2B (Business to Business)
B2C (Business to Consumer)
B2C (Business to Consumer)
B2C (Business to Consumer)
Backlink
Backlink
Banner
Bannière
BAT (Baidu, Alibaba, Tencent)
BAT (Baidu, Alibaba, Tencent)
BAT (Baidu, Alibaba, Tencent)
Beacon
Behavioural targeting
Big data
BigQuery
Bitcoin
Bitcoin
Blackbox
Blackbox
Blockchain
Blockchain
Bot
Bot
Bounce
Brand safety
Brandtech
Brick and Mortar
Brick and Mortar
C4M (Cloud 4 Marketing)
C4M (Cloud For Marketing)
Big Data
Call-to-action
Campaign Manager
CAPI (Meta Conversion API)
Capping
Capping
Cashback
Cashback
CCPA (California Consumer Privacy Act)
CCPA (California Consumer Privacy Act)
CDO (Chief Digital/Data Officer)
CDO (Chief Digital/Data Officer)
Data Clean Room
A data clean room is a “safe space” where insights gleaned from a specific walled garden (like Google, Facebook or Amazon) is commingled with first-party data from advertisers for measurement and attribution.The idea is to give advertisers more visibility on the effectiveness and attribution of adding channels, but also on their media spending.Data clean rooms aren’t new. Google, Amazon and Facebook have been offering this solution for some time, however logistical and political barriers make them difficult to adopt.
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