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Spotlight

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Tout savoir sur Meridian, le nouveau MMM open source de Google

Mathieu Lepoutre

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

News & Insights

The many different ways to use Large Language Models in image classification

The Best GenAI Use Cases for 2024 and Beyond

Artificial Intelligence

News & Insights

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

Artificial Intelligence

Le potentiel des Agent-Based Models (ABM) pour le marketing

La CDP de demain : Quel impact pour l’IA ?

Customer Experience

La CDP de demain : la tendance composable

Comment instaurer une culture data au sein d’une association ?

Data Transformation

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

FIFTY-FIVE's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

News & Insights Artificial Intelligence

FIFTY-FIVE's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

11/7/2024

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5 mins

fifty-five

How to Pick a CDP?

Customer Experience Strategy

How to Pick a CDP?

26/6/2024

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5 min

Aymen Ben Guirat

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Media Consulting MMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024

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5 mins

fifty-five

Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

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8 mins

Mathieu Lepoutre

DMA: Google requires European advertisers to change their consent collection & sharing practices

Cloud Services Privacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024

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7 mins

Alain Friedli

Monthly Brandtech Blend - September 2023

News & Insights Press Review

Monthly Brandtech Blend - September 2023

31/8/2023

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5 mins

Margaux Montagner

Fad or Forever: Is Gen AI here to stay?

Cloud Services Generative AI

Fad or Forever: Is Gen AI here to stay?

30/8/2023

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8 mins

Dustin Stewart

The Potential of Generative AI for Accelerated Business Transformation

Cloud Services Generative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

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6 mins

Margaux Montagner

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

News & Insights MMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

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7 mins

fifty-five

Hôtellerie : l’IA au service de l’expérience client

Cloud Services Artificial Intelligence

Hôtellerie : l’IA au service de l’expérience client

28/3/2025

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03 min

Benoît Sétif

Sommet pour l’action sur l’IA 2025 : bilan et perspectives

News & Insights Artificial Intelligence

Sommet pour l’action sur l’IA 2025 : bilan et perspectives

18/3/2025

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04 min

Margaux Montagner

Les actualités brandtech du mois - Mars 2025

News & Insights Press Review

Les actualités brandtech du mois - Mars 2025

13/3/2025

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02 min

Lamiaa Farhat

Les actualités brandtech du mois - Janvier 2025

News & Insights Press Review

Les actualités brandtech du mois - Janvier 2025

8/1/2025

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02 min

Lamiaa Farhat

Les actualités brandtech du mois - Décembre 2024

News & Insights Press Review

Les actualités brandtech du mois - Décembre 2024

11/12/2024

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02 min

Lamiaa Farhat

Les actualités brandtech du mois - octobre 2024

News & Insights Press Review

Les actualités brandtech du mois - octobre 2024

8/10/2024

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02 min

Lamiaa Farhat

Les actualités brandtech du mois - septembre 2024

News & Insights Press Review

Les actualités brandtech du mois - septembre 2024

3/9/2024

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03 min

Lamiaa Farhat

Intelligence artificielle générative VS IA traditionnelle

Cloud Services Generative AI

Intelligence artificielle générative VS IA traditionnelle

1/9/2024

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7 mins

Dustin Stewart

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

Carbon Footprint

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

6/8/2024

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03 min

Mathilda Moulins

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

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7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

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6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

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5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

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4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

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5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

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5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

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4 mins

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

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5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

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5 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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