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Spotlight

The Best GenAI Use Cases for 2024 and Beyond

News & Insights
Artificial Intelligence
03 min
29/10/24
Nadia Hapko

La CDP de demain : la tendance composable

Ah, les CDP ! Si vous travaillez dans le marketing digital, que ce soit côté métier ou côté technique, vous avez sûrement entendu ce terme plus de fois qu'il n'en faut pour qu'il vous donne des sueurs froides.

Cloud Services
CDP
6 mins
5/11/24
Philippe Kuhn

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模 （MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting
MMM
5 mins
11/7/24
fifty-five

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

04 min
l
18/10/24
Artificial Intelligence
Cloud Services

Open-source MMM: transitional tool or permanent solution?

03 min
l
10/10/24
MMM
Media Consulting

Do you need an open-source MMM?

03 min
l
17/9/24
MMM
Media Consulting

How open-source MMM frameworks democratize MMM usage

04 min
l
5/9/24
MMM
Media Consulting

Comment instaurer une culture data au sein d’une association ?

5 mins
l
17/9/24
Data Transformation
Strategy

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

03 min
l
20/8/24
Carbon Footprint

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

04 min
l
25/7/24
Media Campaign
Media Consulting

Comment AMC, la data clean room d’Amazon, permet aux annonceurs de développer de nouvelles activations ?

5
l
3/7/24
Media Consulting

零售商在匿名化数字营销时代的取胜之道

5 mins
l
5/2/24
Retail media
Strategy

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

Read more

Monthly Brandtech Blend - October 2024
News & InsightsPress Review

Monthly Brandtech Blend - October 2024

8/10/2024
l
02 min
Margaux Montagner
Monthly Brandtech Blend - September 2024
News & InsightsPress Review

Monthly Brandtech Blend - September 2024

2/9/2024
l
02 min
Margaux Montagner
Monthly Brandtech Blend - July 2024
Press Review

Monthly Brandtech Blend - July 2024

17/7/2024
l
03 min
Margaux Montagner
FIFTY-FIVE's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong
News & InsightsArtificial Intelligence

FIFTY-FIVE's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

11/7/2024
l
5 mins
fifty-five
How to Pick a CDP?
Customer ExperienceStrategy

How to Pick a CDP?

26/6/2024
l
5 min
Aymen Ben Guirat
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
Media ConsultingMMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024
l
5 mins
fifty-five
Granularity: a key to measure and optimize marketing effectiveness?
Media ConsultingMMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024
l
8 mins
Mathieu Lepoutre
DMA: Google requires European advertisers to change their consent collection & sharing practices
Cloud ServicesPrivacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024
l
7 mins
Alain Friedli
Monthly Brandtech Blend - September 2023
News & InsightsPress Review

Monthly Brandtech Blend - September 2023

31/8/2023
l
5 mins
Margaux Montagner
Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing
Customer ExperienceArtificial Intelligence

Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing

20/1/2022
l
8 mins
Romain Warlop
如何利用精品店预约系统提供个性化的线下服务？（上）
Customer ExperienceMedia Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021
l
6 mins
Tiyab Konlambigue
如何利用精品店预约系统提供个性化的线下服务？（下）
Customer ExperienceWeb analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021
l
7 mins
Tiyab Konlambigue
关于Google Analytics 4，重点都在这里了
Cloud ServicesWeb analytics

关于Google Analytics 4，重点都在这里了

30/6/2021
l
5 mins
Ludovic Moulard
每月资讯汇总 —— 2020 年 9 月
News & InsightsAdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020
l
4 mins
fifty-five
隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案
Media ConsultingPrivacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020
l
5 mins
Romain Warlop
对营销技术生态系统而言，《加州消费者隐私法》意味着什么？
News & InsightsAdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020
l
5 mins
Nadia Bowen
每月资讯汇总 —— 2020 年 7 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020
l
4 mins
fifty-five
每月资讯汇总 —— 2020 年 6 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020
l
5 mins
fifty-five
每月资讯汇总 —— 2020 年 5 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020
l
5 mins
fifty-five

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