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Spotlight

The Best GenAI Use Cases for 2024 and Beyond

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Artificial Intelligence

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穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

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Customer Experience Strategy

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Welcome to‍Tea House

Spotlight

The Best GenAI Use Cases for 2024 and Beyond

La CDP de demain : Quel impact pour l’IA ?

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

Open-source MMM: transitional tool or permanent solution?

Do you need an open-source MMM?

How open-source MMM frameworks democratize MMM usage

La CDP de demain : la tendance composable

Comment instaurer une culture data au sein d’une association ?

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

谷歌广告效果差，这些落地页优化要点你做对了吗？

5分钟了解百度分析云如何助力品牌客流增长

Read more

Monthly Brandtech Blend - November 2024

Monthly Brandtech Blend - October 2024

Monthly Brandtech Blend - September 2024

Monthly Brandtech Blend - July 2024

FIFTY-FIVE's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

How to Pick a CDP?

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Granularity: a key to measure and optimize marketing effectiveness?

DMA: Google requires European advertisers to change their consent collection & sharing practices

La donnée retail, nouvel eldorado pour les retailers et les marques ?

Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing

如何利用精品店预约系统提供个性化的线下服务？（上）

如何利用精品店预约系统提供个性化的线下服务？（下）

关于Google Analytics 4，重点都在这里了

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News & Insights

Customer Experience

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Strategy

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穿越数据的迷宫：亚太地区市场营销效果的5大挑战