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Spotlight

The Best GenAI Use Cases for 2024 and Beyond

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Artificial Intelligence

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La CDP de demain : la tendance composable

Ah, les CDP ! Si vous travaillez dans le marketing digital, que ce soit côté métier ou côté technique, vous avez sûrement entendu ce terme plus de fois qu'il n'en faut pour qu'il vous donne des sueurs froides.

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

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Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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Spotlight

The Best GenAI Use Cases for 2024 and Beyond

La CDP de demain : la tendance composable

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

Open-source MMM: transitional tool or permanent solution?

Do you need an open-source MMM?

How open-source MMM frameworks democratize MMM usage

Comment instaurer une culture data au sein d’une association ?

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

Comment AMC, la data clean room d’Amazon, permet aux annonceurs de développer de nouvelles activations ?

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

谷歌广告效果差，这些落地页优化要点你做对了吗？

5分钟了解百度分析云如何助力品牌客流增长

Read more

Fad or Forever: Is Gen AI here to stay?

The Potential of Generative AI for Accelerated Business Transformation

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

Monthly Brandtech Blend – July 2023

Monthly Brandtech Blend - June 2023

Monthly Brandtech Blend - May 2023

Monthly Brandtech Blend - April 2023

‘Chatbot, not oracle’ - what happened when we tried replacing our consultants with ChatGPT

Monthly Brandtech Blend - March 2023

Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing

如何利用精品店预约系统提供个性化的线下服务？（上）

如何利用精品店预约系统提供个性化的线下服务？（下）

关于Google Analytics 4，重点都在这里了

每月资讯汇总 —— 2020 年 9 月

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

每月资讯汇总 —— 2020 年 7 月

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穿越数据的迷宫：亚太地区市场营销效果的5大挑战