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Spotlight

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Hôtellerie : l’IA au service de l’expérience client

Découvrez 5 usages clés de l'IA dans l'hôtellerie pour enrichir l'expérience client, optimiser les opérations et booster la performance commerciale.

Artificial Intelligence

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

News & Insights

The many different ways to use Large Language Models in image classification

The Best GenAI Use Cases for 2024 and Beyond

Artificial Intelligence

News & Insights

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

Artificial Intelligence

Tout savoir sur Meridian, le nouveau MMM open source de Google

Le potentiel des Agent-Based Models (ABM) pour le marketing

La CDP de demain : Quel impact pour l’IA ?

Customer Experience

La CDP de demain : la tendance composable

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

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FIFTY-FIVE's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

News & Insights Artificial Intelligence

FIFTY-FIVE's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

11/7/2024

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5 mins

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How to Pick a CDP?

Customer Experience Strategy

How to Pick a CDP?

26/6/2024

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5 min

Aymen Ben Guirat

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Media Consulting MMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024

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5 mins

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Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

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8 mins

Mathieu Lepoutre

DMA: Google requires European advertisers to change their consent collection & sharing practices

Cloud Services Privacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024

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7 mins

Alain Friedli

Monthly Brandtech Blend - September 2023

News & Insights Press Review

Monthly Brandtech Blend - September 2023

31/8/2023

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5 mins

Margaux Montagner

Fad or Forever: Is Gen AI here to stay?

Cloud Services Generative AI

Fad or Forever: Is Gen AI here to stay?

30/8/2023

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8 mins

Dustin Stewart

The Potential of Generative AI for Accelerated Business Transformation

Cloud Services Generative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

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6 mins

Margaux Montagner

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

News & Insights MMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

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7 mins

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Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

Media Consulting Media Campaign

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

24/7/2024

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04 min

Matthieu Gilli

Les actualités brandtech du mois - Juillet 2024

News & Insights Press Review

Les actualités brandtech du mois - Juillet 2024

17/7/2024

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03 min

Lamiaa Farhat

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

Customer Experience Artificial Intelligence

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

1/7/2024

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8 mins

Romain Warlop

Les différents types de Customer Data Platform (CDP)

Customer Experience Strategy

Les différents types de Customer Data Platform (CDP)

26/6/2024

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5 min

Aymen Ben Guirat

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

Customer Experience Privacy

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

26/4/2024

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6 mins

Sharon Kalifa

Table Ronde : Échange retailers autour de la révolution GenAI

Media Consulting Retail media

Table Ronde : Échange retailers autour de la révolution GenAI

20/2/2024

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5 mins

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Les actualités brandtech du mois – janvier 2024

News & Insights Press Review

Les actualités brandtech du mois – janvier 2024

10/1/2024

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4 mins

Lamiaa Farhat

Les actualités brandtech du mois – décembre 2023

News & Insights Press Review

Les actualités brandtech du mois – décembre 2023

5/12/2023

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3 mins

Lamiaa Farhat

Comment optimiser une campagne digitale grâce à la créa ?

Media Consulting Media Campaign

Comment optimiser une campagne digitale grâce à la créa ?

27/11/2023

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5 mins

Caroline Simeoni

每月资讯汇总 —— 2020 年 4 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020

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4 mins

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数字广告作弊：如何识别无效流量并免受其害

News & Insights Privacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020

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6 mins

Jasmine Jin

Cookie 时代落幕后的受众策略

News & Insights CRM

Cookie 时代落幕后的受众策略

23/3/2020

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5 mins

Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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