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Spotlight

The Best GenAI Use Cases for 2024 and Beyond

News & Insights
Artificial Intelligence
03 min
29/10/24
Nadia Hapko

La CDP de demain : la tendance composable

Ah, les CDP ! Si vous travaillez dans le marketing digital, que ce soit côté métier ou côté technique, vous avez sûrement entendu ce terme plus de fois qu'il n'en faut pour qu'il vous donne des sueurs froides.

Cloud Services
CDP
6 mins
5/11/24
Philippe Kuhn

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模 （MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting
MMM
5 mins
11/7/24
fifty-five

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

04 min
l
18/10/24
Artificial Intelligence
Cloud Services

Open-source MMM: transitional tool or permanent solution?

03 min
l
10/10/24
MMM
Media Consulting

Do you need an open-source MMM?

03 min
l
17/9/24
MMM
Media Consulting

How open-source MMM frameworks democratize MMM usage

04 min
l
5/9/24
MMM
Media Consulting

Comment instaurer une culture data au sein d’une association ?

5 mins
l
17/9/24
Data Transformation
Strategy

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

03 min
l
20/8/24
Carbon Footprint

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

04 min
l
25/7/24
Media Campaign
Media Consulting

Comment AMC, la data clean room d’Amazon, permet aux annonceurs de développer de nouvelles activations ?

5
l
3/7/24
Media Consulting

零售商在匿名化数字营销时代的取胜之道

5 mins
l
5/2/24
Retail media
Strategy

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

Read more

Fad or Forever: Is Gen AI here to stay?
Cloud ServicesGenerative AI

Fad or Forever: Is Gen AI here to stay?

30/8/2023
l
8 mins
Dustin Stewart
The Potential of Generative AI for Accelerated Business Transformation
Cloud ServicesGenerative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023
l
6 mins
Margaux Montagner
Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling
News & InsightsMMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023
l
7 mins
fifty-five
Monthly Brandtech Blend – July 2023
News & InsightsPress Review

Monthly Brandtech Blend – July 2023

4/7/2023
l
5 mins
Yasmine Toussaint
Monthly Brandtech Blend - June 2023
News & InsightsPress Review

Monthly Brandtech Blend - June 2023

5/6/2023
l
5 mins
Yasmine Toussaint
Monthly Brandtech Blend - May 2023
News & InsightsPress Review

Monthly Brandtech Blend - May 2023

11/5/2023
l
5 mins
Yasmine Toussaint
Monthly Brandtech Blend - April 2023
News & InsightsPress Review

Monthly Brandtech Blend - April 2023

5/4/2023
l
5 mins
fifty-five
‘Chatbot, not oracle’ - what happened when we tried replacing our consultants with ChatGPT
Cloud ServicesGenerative AI

‘Chatbot, not oracle’ - what happened when we tried replacing our consultants with ChatGPT

14/3/2023
l
5 mins
Sam Burr
Monthly Brandtech Blend - March 2023
News & InsightsPress Review

Monthly Brandtech Blend - March 2023

3/3/2023
l
5 mins
Yasmine Toussaint
Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing
Customer ExperienceArtificial Intelligence

Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing

20/1/2022
l
8 mins
Romain Warlop
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊：如何识别无效流量并免受其害
News & InsightsPrivacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略
News & InsightsCRM

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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