Tous les articles de

Romain Warlop

Dive deeper in your marketing strategy simulations with Agent Based Models
Cloud ServicesData science

Dive deeper in your marketing strategy simulations with Agent Based Models

02 min
Romain Warlop
Creating a feedback loop between incrementality tests and Marketing Mix Models with Agent Based Models
Cloud ServicesData science

Creating a feedback loop between incrementality tests and Marketing Mix Models with Agent Based Models

02 min
Romain Warlop
How to accurately model Search Engine in MMM with Agent-Based Models
Cloud ServicesData science

How to accurately model Search Engine in MMM with Agent-Based Models

4 mins
Romain Warlop
Why use reach and frequency instead of impressions in Marketing Mix Models?
Cloud ServicesMMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

4 mins
Romain Warlop
De 0 à ChatGPT – Partie 4
Cloud ServicesGenerative AI

De 0 à ChatGPT – Partie 4

5 mins
Romain Warlop
De 0 à ChatGPT - Partie 3
Cloud ServicesGenerative AI

De 0 à ChatGPT - Partie 3

6 mins
Romain Warlop
De 0 à ChatGPT – Partie 2
Cloud ServicesGenerative AI

De 0 à ChatGPT – Partie 2

6 mins
Romain Warlop
Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing
Customer ExperienceArtificial Intelligence

Systèmes multi-agents (ABM) : Comprendre et simuler le comportement des individus pour les appliquer au marketing

8 mins
Romain Warlop
隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案
Media ConsultingPrivacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

5 mins
Romain Warlop
De 0 à ChatGPT - Partie 1
Cloud ServicesGenerative AI

De 0 à ChatGPT - Partie 1

8 mins
Romain Warlop

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