Energy

TOTALENERGIES: Saving 4M€ and Improving Marketing Efficiency by 20% with a Next-Gen, In-House MMM

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Client

TotalEnergies

Date

March 2025

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Key results

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All our cases

TOTALENERGIES: Saving 4M€ and Improving Marketing Efficiency by 20% with a Next-Gen, In-House MMM

Other cases you may be interested in

RENAULT: Shifting from Volume to Value to Improve Ad Targeting and Efficiency Measurement

EUROPCAR MOBILITY GROUP: Reinforcing Trust in Data by Harmonizing Tracking and Auditing Collection Processes

LABEL EMMAUS: Increasing Vendor Engagement with Automated, Personalized Reporting

LUXURY: Improving Media Campaign Analysis with a Taxonomy Checker

SALOMON: Achieving +83% E-Commerce Revenue by Optimizing Product Feed Data with Generative AI

COSMETICS: Centralizing and Harmonizing E-Commerce Dashboards into One Optimized Platform

NESPRESSO: Doubling Traffic and Tripling Visibility Online by Applying GenAI to Product Feed

HUGO BOSS: Achieving Up to 22% More Conversions with a Continuous CRO Strategy

NUTRITION & SANTÉ: Developing New Activation Opportunities with AMC, Amazon’s Data Clean Room

LA POSTE: Improving Tracking Compliance with Automatic Cookie Scanning and Categorization

DACIA: Calculating the Carbon Footprint of Digital Marketing Activities to Identify Reduction Levers

GUERLAIN: Increasing Signal Resilience with Conversions API for a 18% Uplift in Tracked Conversions

CHRONODRIVE: Reinventing the Grocery Shopping Experience in Thirty Days with Gemini AI

MANSCAPED: Driving Operational Efficiency and Consumer Engagement in Partnership with fifty-five and Rudderstack

CPG: Turning Customer Insights into Business Impact with Treasure Data CDP

WEBHELP: Perfecting B2B Sales with Generative AI

HOSPITALITY: Faster, Better Reporting with a Global In-house Solution

BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard

CLAUDIE PIERLOT: Boosting Conversions by 120% with an Ongoing Performance Max Strategy

QUITOQUE: Improving Media Measurement and User Experience through Server-side Data Collection

LEROY MERLIN: Measuring and Optimizing Marketing and Media Actions across Channels with an Internal Media Mix Modeling Platform

ASUS: Achieving Record Conversion Rates by Combining First-Party Data and Machine Learning

RENAULT: Optimizing Media Strategy with Online-Offline Attribution

UBISOFT: Improving Video Campaign Performance with Ads Data Hub’s Reach & Frequency Analysis

SHISEIDO: Leveraging the Power of Machine Learning to Boost E-commerce Performance

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