Data Science @fifty-five

Latest article on Marketing Mix Models, by Romain Warlop, Data Science Director at fifty-five:

Why use reach and frequency instead of impressions in Marketing Mix Models?

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A dedicated series of articles in English by Sabrine Hamroun, Senior Data Scientist at fifty-five, on cognitive science and the decision-making process:

The decision-making process: an overview - Part 1: Contextual impact and choice

The decision-making process: an overview - Part 2: Human decision-making: a rational process?

The decision-making process: an overview - Part 3: Decision-making under risk

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

The decision-making process: an overview - Part 5: Cognitive science and Sustainability

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Introducing a series of articles in French by Romain Warlop, Data Science Director at fifty-five,, on the different stages in the evolution of machine learning algorithms that led to ChatGPT:

De 0 à ChatGPT - Part 1

De 0 à ChatGPT - Part 2

De 0 à ChatGPT - Part 3

De 0 à ChatGPT - Part 4

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