We help brands leverage data and technology to craft superior brand experiences

Rapid shifts in technology have dramatically changed the way people interact and engage with brands. 55 is a new breed of data company that helps brands leverage brandtech™ to engage people better, faster and cheaper.

Our offer

Strategy Consulting

Plan for a future that puts data and digital at the heart of your vision

Data Architecture

Build a marketing framework embracing flexibility in a robust tech set-up

Media Consulting

Improve investment performance through a smarter use of tools and data

Customer Experience

Harness customer insights to create seamless shopping experiences

Who are we?

We’re a team of over 200 digital strategists, tracking and media experts, backed by engineers and data scientists, providing support to marketing teams, in every type of industry, all around the world.

55 was founded in 2010 by former Google executives, and is now a proud member of You & Mr Jones, the world’s first BRANDTECH™ group. Headquartered in Paris, we operate across 3 time zones from our 7 offices located in New York, London, Paris, Hong Kong, Shanghai, Geneva and Shenzhen.

Why “55”

We called ourselves 55 because of a key data point that we observe consistently across brands: 55% of people entering a store will leave having purchased something – that’s far more than on e-commerce websites. Our mission is to help brands use digital assets to close this gap. Digital is not in competition to brick-and-mortar boutiques; the magic happens when you leverage data to create synergies between the online & offline worlds to help your business grow.

Our values

Transparency

We believe data is an asset that you should have full ownership of, to be distributed across your organization and put into action in a transparent, actionable way.

Empowerment

We believe that you should understand and control how data and technology (adtech and martech) are used to deliver personalized brand experiences.

Innovation

We believe that a brand’s ability to innovate is critical for them to excel in today’s multi-channel, connected world. And we believe innovation relies on 3 bedrocks: data, technology and creativity.

News