permanent - New York, US
Senior Consultant, Digital Marketing Analytics
Description
Part of You & Mr Jones, the world’s first brandtech group, fifty-five is a data company helping brands collect, analyze and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention.
Headquartered in Paris with offices in London, Hong Kong, New York and Shanghai, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.
We are looking for someone with a background in media, web analytics or CRO to take a more varied and intellectually stimulating role, which spans across website architecture, UX analysis, media advisory and digital strategy.
Within the consulting team based in NYC, you will actively take part in delivering fifty-five’s data-led missions to multiple clients. Those missions will be driven by client objectives relating to data collection, customer acquisition, onsite conversion optimisation, media-mix optimisation and digital strategy. During these missions, you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions. You will have the opportunity to work across multiple industries spanning luxury, automotive, retail, CPG and beauty.
You will report to a Program Manager or Project Lead and work closely with Product, Engineering and Operations Teams based in Paris. As a senior data analyst and consultant, you will take responsibility for following an action plan, creating the deliverables required to successfully deliver the mission. You will guarantee the integrity of analytics data as well as its analysis and interpretation by working with your 55 team and clients. You will be responsible for the content, the format and overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation where required. Based on your good understanding of our missions and our clients’ needs, you will collaborate with all our teams to develop fifty-five’s offer, both in terms of marketing and in terms of technical and operational delivery.
Responsibilities
- Delivering a variety of missions that could include: Developing a digital strategy, monitoring digital behavior using key performance indicators, onsite conversion optimisation through analysis and testing, or online media buying optimization
- Develop a sharp operational expertise about conversion and online media-buy topics
- Meet clients’ needs and pay strong attention to the quality of all deliverables
- Occasional travel possible, within the US or abroad
Education and Experience Required
- Undergraduate degree (or equivalent work experience)
- 2-5 years of experience in the field
- Ability to work in the US (Tri-state preferred)
Skills & Interests
- Experience leveraging web analytics tools (e.g. Google Analytics, Adobe Analytics etc.) and the main online acquisition channels (Search, Display, Social, etc.) is a plus
- Excellent communication skills (oral and written)
- Strong attention to detail, organizational and time management skills
- Client-focused delivery and client facing skills
- Good entrepreneurial skills and team spirit
- Passionate about working in a very hands-on, fast-moving startup environment
- Exceptional analytical abilities, comfortable with visualizing and analyzing data sets
- Knowledge of the GMP media ecosystem is a plus
- Strong interest in new technologies and the digital industry
55 offers a competitive salary and benefits package for new employees, as well as the opportunity to travel to our Paris headquarters. 55 is made up of smart, energetic, and considerate people who embrace new challenges and learning opportunities.
